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Often the first impression a client has of your company is your landing page. After clicking an advertisement or a search engine result, it’s the first thing they see. Here are some tips to make your page as effective as possible:

1.) Use three to five bullet points on each landing page to make it easy for readers to quickly scan the page. This also highlights the main offers or messages on the form.

2.) Include a privacy policy option in order to build the visitor’s trust in the site. This option may ease the anxiety the consumers have in actually completing the landing page form in order to receive the offer. In this example the privacy option is showcased the bottom left hand corner.

 

 

 

 

 

 

 

 

 

3.) Include the offer or deal in the headline of the landing page because it is the first thing the visitor will see. The headline needs to describe the offer so visitors know what they can get out of the form. Avoid headlines with lack of detail.

DO! (Be specific)                                       DON’T! (Try what for free?)

 

 

 

 

 

 

4.) Always have the headings and bullet points start with an action verbs. This answers the question “What’s in it for me?” from the viewers. Shows the compelling value in the landing page offers.

 

 

 

 

 

5.)The alignment of the page should be balanced by using three columns if possible. This maintains organization so the viewer can navigate around the page efficiently without clutter.

6.) Remember that on a landing page, white space is a good thing. The viewer can lose an offer, message or leave the landing page altogether if it includes too much text.

DO!                                      DON’T! (too much text)

 

 

 

 

 

 

7.) The entire form should be above the fold. This means the visitor should not have to scroll down to see the landing page content.

DO! (keep all content on one page)                                      DON’T! (don’t make the form longer than the page)

 

 

 

 

8.) Avoid placing additional links on the page.  Links may distract the viewer from the landing page offer. If you remove unneeded links, this potentially decreases conversion rates which means it is less likely for someone to end up clicking off the page.

 

9.) Steer clear from using white text on a black background. The landing page to the left is too hard to read because of the extreme contrast. An easy fix is using a gray background color instead.

10.) Interactive sites are a great way to involve the viewers so they can actually see what they get out of the landing page offer. The landing page to the right incorporates a calculator you can use to figure out how much your digital shelf space is worth.

Tags: ads, AMG, AMG Creative, help, how to, landing page, marketing, tips, websites

This entry was posted on Wednesday, June 8th, 2011 at 9:11 pm and is filed under Mimi, Tips. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.