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QR Codes: Get the Facts

Developed in Japan in the mid 1990s, QR Codes are a form of barcode readable by camera phones and special barcode  scanners. The information encoded can range from simple contact information to special offers and video advertisements. QR codes have become popular in many countries because of their ease of use and simplicity. To get the information contained in the QR Code, the phone simply has to take a picture, and the user will then be directed to the information contained in the code.

Here are some quick facts about QR Codes today:

  • Thirty-­one percent of all U.S. mobile users have smartphones

 

  • Smartphones are projected to be in the hands of 43% of mobile users by late 2015

 

  • Many U.S. top brands are using QR codes. These include Starbucks, GMC, Google, Weather Channel, Best Buy, Ford, Pepsi, Facebook, and more.

 

  • Thirty-­two percent of mobile devices users surveyed said they’ve used a QR code

 

  • Roughly 62% of those who have scanned QR code have done so multiple times

 

  • Seven out of 10 say they would be interested in using a QR code, for either the first time or again

 

  • The majority of QR scanning in the U.S. is performed by consumers in the 35-­44 years of age bracket at 25%, with steady adoption being seen among those 18-­54 years of age at 84%

 

  • Nearly four out of 10 of respondents surveyed in late 2010 said they use mobile devices to browse or research products and services.  This figure has grown from 27% reported in spring 2010

 

  • Top uses of those who said they have scanned a QR code were to get a promotional deal or obtain additional information

 

  • Mobile barcode (1D and 2D) scanning traffic increased over 800% from this time a year ago

 

  • Four out of 10 of consumers ages 18-­34 are using their mobile device to complete purchases of products and services with varying frequencies

Complied by the Rochester Institute of Technology.

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This entry was posted on Tuesday, June 21st, 2011 at 11:16 pm and is filed under Tips. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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