amg's blog

Your logo is overly sensitive, stubborn, and doesn’t play well with others. In other words, your logo behaves like a two-year-old if you use it incorrectly. Here are some tips on how to keep your logo happy and tantrum free.

Let us use Bob’s Rinky-Dink Auto Repair logo (not a real repair shop by the way) as our example.

Scenario 1: Ouch! That hurts!

Be careful when scaling your logo up or down. Make sure you are scaling proportionally and not arbitrarily.

Scenario 2: Get out of my personal bubble!

Logo’s don’t play well with one another. Make sure you give them some space to do their own thing.

Scenario 3: Where did my logo go?

When placing your logo on an image, make sure the image has a neutral area for the logo to rest. If you place your logo over a “busy” area, it will only get lost in the crowd.

If your site becomes stale and unappealing, you will wind up in the vast “disposal” of internet wasteland-nothingness. No “bites”, no clicks, no visits. It’s a lonely place for a company to be. And if by some chance someone does happen upon your site, a stagnant and old feel will leave a bad taste in the mouth of your audience. You need to keep things fresh, appealing and relevant. This includes fostering an awareness of your target audience as well as proactive updating.

Sometimes updating your site can be as easy as injecting a little “butter” for some flavor such as adding new products, events or newsletter content. But, sometimes you need a whole lot of added love to make it palatable for your web public. This can include revamping the entire look and feel of your site to provide a branding makeover or perhaps just a few additional pages that re-skin the current look and feel of your site. My point is, regular updates are needed.

No need for justifications or excuses.

• “I’m too busy.”
• “I don’t know how.”
• “I have really, relly, eally big fingers ad it is dificult fr me to typ on a keyboard.”

This is where professionals such as ourselves come in mighty handy (yes, the pun relating to the big fingers is intended). It’s literally our job. And we happen to be pretty awesome at it. Think of us as your sous chefs—we get all the busy work done so you can focus on delivering the best service and products to your clients.

Give your customers what they are craving! How do you know what to promote if you don’t know what people want? We put our extensive experience in the business world to work for you. Which page gets the most hits? The most responses? Which page has the longest view lengths? What’s your site’s overall bounce rate? We provide all these detailed web analytics including site traffic statistics, demographics and over-all marketing effectiveness. Basically, we give you the recipe for implementing profit-driven web strategies.

P.S. I am the Creative Copywriter here so if you need any help with content or SEO usage, things along those lines, feel free to drop me a line. Math-ee, statistical analytics, on the other hand, is not my forte. For this you need our Account Executive gurus, Terry Fine and Ben Aaker. Give them a call or visit our website to see how we can turn your old, dry cornbread into a sumptuous and delicious treat!