amg's blog

Also referred to as negative space, white space is any area on a document that has been intentionally left unmarked. This could be anything from the space in between lines of text, to the space between graphic elements. It is an important design element that creates balance to the positive space (what you are trying to communicate) in your design. Why is this important to you?

Ad space can be expensive. Everyone knows that. So why not throw as much stuff as you can into your ad, brochure, website, eblast, or whatever it is you’re spending precious advertising dollars on? Makes sense, right? Wrong. It’s becoming harder and harder to get someone’s attention. People want information and they want it fast with minimal effort. The more “stuff” you have, the more your audience has to work to understand your message and engage with you.

So what do you do? Embrace white space. It’s ok to have an area, or multiple areas where you don’t put anything. In fact it’s a fundamental design principle that professional designers use on every project. Don’t think of it as empty or unused. The use of white space places more focus on the active elements (headlines, images, a call to action…etc.). It allows your message to live and breathe within the confines of a set structure. Most importantly, legibility is increased. Your audience has to understand your message before they can engage with you. Make it easy on them.

Still not convinced? See for yourself. One of the companies below uses white space as a primary design element. Which one do you think is more successful?

Click here.
Then click here.

Every culture has their own unique gift giving etiquette. In other countries such as Japan, gifts are often refused more than once. Well, when you give a personalized calendar, you won’t have that problem. Why? Because they’re awesome gifts, that’s why. I mean, who wouldn’t want a helpful resource that also doubles as a daily reminder of how great your company is?? No one. That’s the answer to that query, chums.

The calendars we create are a great way to woo potential customers or reward your current clients. All of our professionally designed calendars are personalized with your company logo/color scheme, contain national dental events, monthly coupons for your dentists and a comprehensive cementation guide.
This year we have two options to choose from:
1. The standard version with one custom image on the inside flap
2. The completely personalized option with imagery on all twelve months

For more information about our custom calendars, call or email Terry Fine today.
800.264.7448
terry@amgci.com

Cheesy headline aside..

The summer has brought the heat, and with it two new fantastic creative minds have joined Team AMG. Who are they? What are their hopes and dreams? It’s a mystery. Or is it? Our new graphic designer and account executive assistant have a lot to offer.

Roxanne – Graphic Designer

A lifelong dancer, Roxanne dreams of starring in a horror musical based largely around a velociraptor’s quest to consume the world’s entire supply of hot sauce. When she’s not  giving her dog a mohawk or cooking fancy meals, she can often be found skiing.

Danielle - Account Executive Assistant

Danielle longs for that perfect awkward moment. If it was socially acceptable to ride horseback everywhere, she would, because walking is way too much work. In her spare time she memorizes lines from Forrest Gump and plans her eventual trip to “everywhere”.

Make the shipping process easier by putting a UPS module on your site. Think of it as dentist self-service, and less busy work for you. With this module installed on your site, a dentist can control how their next case is shipped back to your lab. Through this simplified interface, the speed of delivery and other important options can be selected. Since the module is fully integrated with your lab’s UPS account, you don’t have to spend time on the phone, and can therefore make your lab more productive and profitable.

Our packages start at an affordable $599,  making the module a great investment for your business. Contact us today by emailing terry@amgci.com or calling (970) 221-5756.