amg's blog

Welcome to the AMG Creative, Inc. Blog.

Every Monday, one of AMG Creative’s staff members will make a post about a certain aspect of marketing, communication, or anything that interests them. Our blog will be unique in that it will feature perspectives from all of our staff – president, vice president, creative director, designers, account executive, copywriter and project manager.

For your sake, the reader, and for the credibility of our company, the designers’ entries will be carefully edited by the copywriter. Otherwise, their posts would look like this:

Papirus is such a overused Font I can’t believe people use it so mchu. Noone appriciates white space anymore. go here see a video about making my logo bigger. HAHA!

On a serious note, we feel that this blog will truly represent our company’s personality and our individual personalities, as well. We will offer poignant insights and analysis on the marketing/advertising world, but we will also have fun with this blog by posting videos and writing in conversational, personalized voices. These posts are personal story-boards and our unique perspectives on what effective marketing means to us.

Our goal with this blog is to allow you to get to know the AMG Creative staff a little better. But we also hope that you will find educational and entertainment value in our posts. We also want your feedback. We want you to be a part of this process. We want to spark dialogue and make connections.

My biggest goal is to somehow reference in each of my posts the Snickers® “Feast” campaign videos, featuring the Viking, Henry the VIII, an Islander, a Pilgrim and a Roman statesman. These are some of the most complex and memorable characters to ever grace a corporate campaign and will do wonders for any blog entry.

Moreover, these characters aren’t doomed to despair, like most breakfast cereal characters. While we don’t know where the “Feast” caravan is heading, we at least know that they can enjoy their product along the way. The same can’t be said of Lucky the Leprechaun or the Trix Rabbit. Lucky and the Rabbit are the epitome of the tragic hero in the age of commercials aimed at kids. Those Classical Greeks have nothing on us.

I should note there’s a good chance that our posts will contain random tangents that don’t really go anywhere or have much of a point, but what good is a blog if it doesn’t have totally hilarious yet inconsequential spiels? ESPN actually pays this guy!

Anyway, thanks for reading the first edition of the AMG Creative blog. See you next week.