Archive for the ‘Writing’ Category
Don’t be the leftover cornbread!
If your site becomes stale and unappealing, you will wind up in the vast “disposal” of internet wasteland-nothingness. No “bites”, no clicks, no visits. It’s a lonely place for a company to be. And if by some chance someone does happen upon your site, a stagnant and old feel will leave a bad taste in the mouth of your audience. You need to keep things fresh, appealing and relevant. This includes fostering an awareness of your target audience as well as proactive updating.
Sometimes updating your site can be as easy as injecting a little “butter” for some flavor such as adding new products, events or newsletter content. But, sometimes you need a whole lot of added love to make it palatable for your web public. This can include revamping the entire look and feel of your site to provide a branding makeover or perhaps just a few additional pages that re-skin the current look and feel of your site. My point is, regular updates are needed.
No need for justifications or excuses.
- “I’m too busy.”
- “I don’t know how.”
- “I have really, relly, eally big fingers ad it is dificult fr me to typ on a keyboard.”
This is where professionals such as ourselves come in mighty handy (yes, the pun relating to the big fingers is intended). It’s literally our job. And we happen to be pretty awesome at it. Think of us as your sous chefs—we get all the busy work done so you can focus on delivering the best service and products to your clients.
Give your customers what they are craving! How do you know what to promote if you don’t know what people want? We put our extensive experience in the business world to work for you. Which page gets the most hits? The most responses? Which page has the longest view lengths? What’s your site’s overall bounce rate? We provide all these detailed web analytics including site traffic statistics, demographics and over-all marketing effectiveness. Basically, we give you the recipe for implementing profit-driven web strategies.
P.S. I am the Creative Copywriter here so if you need any help with content or SEO usage, things along those lines, feel free to drop me a line. Math-ee, statistical analytics, on the other hand, is not my forte. For this you need our Account Executive gurus, Terry Fine and Ben Aaker. Give them a call or visit our website to see how we can turn your old, dry cornbread into a sumptuous and delicious treat!
Short Attention Span Marketing
“Um, Molly, I think this letter needs chapters.”
This was a recent comment from my co-worker, Tallman, regarding my work on a business letter for one of our clients. As a veteran of the publishing world, I come from a realm of words—I take solace in them and revel in their abundance. This, I have come to find, is not the general practice in the marketing world.
Here are some of the marketing tips I have garnered since entering into this business:
- The average American’s attention span is only about 8 seconds. This means you gotta come out swinging—hit ‘em hard and hit ‘em fast. There is only a brief window to get your message across and your audience does not want to get bogged down with overly complex words or complicated concepts. Sometimes simple is better.
- Your campaign pieces should include pictures, illustrations or photos that shock, amaze or impress—visuals to give the viewer pause. I call these peeper-keepers and for a world dominated by intense imagery, they are a necessity. This campaign that we did for one of our clients perfectly illustrates this.
If the sheer magnitude of words above has not driven you into complete sensory overload, you can read my new, improved and Tallman-ized letter here.
*Disclaimer: This letter is obviously not the official work of AMG Creative. It is solely the “artwork” of Molly Hazelrig, Designer Extraordinaire
**Disclaimer 2: Molly is not really an accredited designer. Her “art”, while beguiling to her mother and nieces, is not generally regarded as advertising agency quality.
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