Posts Tagged ‘brand’
Your logo is a visual sythesis of your company, boiled down to it’s simplest form to represent you. It’s purpose is not to communicate multiple aspects or characteristics of you, but instead be a symbol or statement of who you are and what you do. It is the foundation of your company image and sets the stage for future branding materials.
Your identity is a whole different animal that moves beyond your logo. It’s all the “little things” that when put together create a powerful statement (if done properly) and define you on multiple levels. These “little things” are everything that connect you and your audience: a business card, a website, an ad, your newsletter, a t-shirt… the list goes on and on. When your audience engages with these “little things” they have a reaction whether they are conscious of it or not. The important thing to remember is, every one of these “little things” is an opportunity for you to continue to tell your story — define who you are. You are in control of what you communicate and the trick is getting that positive reaction.