amg's blog

New notifications, wall posts, likes, and tweets. The internet seems to be constantly redefining and adding to our dictionaries. But what does it all mean? If you want to make a Twitter and Facebook for your company, what should you include? When should you update? How will you interact with customers?

With more than 800 million active users on Facebook, your business can’t afford to avoid a social media marketing strategy any longer. Fear not, AMG can help! With over 30 active business pages, and 47,824 (and counting) fans connected to those pages, our team of Social Media Ninjas is well-equipped to help you create a strong social media presence.

Start building a better relationship with your current & potential customers today. Call 800.264.7448 or email ben@amgci.com by 10/31/11 to receive two FREE Custom Facebook Tabs with any Social Media Starter Package!

Oh jeez.

Just when I thought I was done updating my parents, aunts and uncles, grandparents, neighbors, and that guy in front of me in line at the grocery store about the most used social sites on the internet (Facebook, Twitter, Foursquare, etc.), Google had to ruin my vacation to show off their newest golden boy, Google+.

By now you’ve probably heard about Google’s venture into the Narnia-esque world that is social networking, but you might not have much of a chance to use it yet. Featuring new lingo like “Sparks”, “Hangouts”, “Huddle”, and “Circles”, it promises to change how users share information on the web.

Still confused? The basics of Google+ are explained in this video:

Making Your Business More Relevant

So how can Google+ help with your business?

One of the primary features of the new social network is letting users separate people and businesses into different groups , or “circles”, which they can use to view the each group’s updates separately. This means that you can add a business to a specific circle and view that circle’s feed every time you want an update on what that business is doing. This focused effect will likely help your customers keep up to date on your Google+ activity more effectively then on sites like Facebook, where everything is pushed into one newsfeed.

Google+ also features the introduction of the “+1″, similar to Facebook’s “Likes”. If a user +1′s a Google+ post or any other link on the internet, it will show up on their Google+ profiles. Their friends will be able to see this and check out the posting or website themselves. The +1 feature may also have a large impact on SEO, with pages that have more +1′s being ranked higher on search results. In theory, get more +1′s from your customers, and you get more traffic to your website through indexed searches.

The Best Is Yet To Come

Currently Google has advised businesses to wait on making their own Google+ profiles. Within the next few months, it is likely Google will release a more dedicated experience for businesses, combining the best Google technologies (Like Analytics) with the rest of their already established social networking features, to create a full-fledged experience that will make marketing easier.

Stay tuned to the AMG blog for more, and we’ll keep you updated!

If you take a walk around the AMG offices, you’ll probably notice at least two things. One of which would undoubtedly have something to do with our taste for sappy music (don’t laugh!), but another would likely be our active use of social media tools.

We still can't figure out these tools though...

It is important to understand that social media goes beyond simply keeping up with friends and randomly updating the world on where you are. The fact of the matter is that more and more people are using social media everyday, making the benefits of these modern communication tools and their potential to improve your business and your client’s loyalty to you greater than ever before.

For example, we keep getting sent coupons for All-You-Can-Eat buffets on our Facebook account. How, as food lovers, are we supposed to resist taking advantage of them? Through social media, these restaurants make their best effort to keep us aware of their presence, offering us discounts and special deals for our continued business, which makes us happy to oblige.

The concept of using social media as part of a marketing strategy is by no means a new idea. Following in the footsteps of the radio, television, and those often awe-inspiring messages found under bottle caps, it is the next logical step in delivering an informative message to as many people as possible. This ability to directly communicate with your clients enables the ability to build a sense of camaraderie with them, in turn increasing the likelihood they will continue to turn to you for their needs.

By reaching out to consumers and finding your fans, you can develop a relationship that would be impossible without social media. According to eMarketer, “at least half of Twitter and Facebook users said they were more likely to talk about, recommend, or purchase a company’s products after they began following the company on social media”. Facebook, Twitter, blogs (such as WordPress), along with many others can all assist in building brand awareness, loyalty, and announcing product promotions.

The idea is to engage your fans as much as possible. Make it easy for them to involve themselves in the business. Ask for their opinions, respond to their comments, and offer rewards for following your brand. The key to building brand loyalty is interaction, and by adding personal touches to your social media efforts you will make your business stronger.

Or just go here.

With over 700 million people on Facebook and 200 million on Twitter, the chances your customers have some sort of social media activity is very likely. By creating a strong online presence, you can help your business keep competitive in a crowded industry.

We are here to help our clients succeed, and we can help you develop a social media plan that works best for your business. Feel free to call or email us today to get started!

Our e-newsletter, AMG Creative Express, is chock full of informational goodness—from resources and case studies to tech tips and industry trends. Basically, things you didn’t know you needed to know that you should definitely know in order to be in the know. We are on this journey, this knowledge trek, together. Let us be your guides.

Subscribe to our e-newsletter!

These days there seems to be a million different ways to market your company. There are more tools available than ever before, and it can often be difficult to figure out which is the most effective. Here at AMG we are always interested in what our clients feel works best for them. So ponder for a moment and let us know…

 Loading ...