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What’s in a Domain? article thumbnail

September 2017 | By: Terry Fine

What’s in a Domain?

To accommodate the exponential growth of online shopping in recent years, businesses worldwide continue to open Web-based storefronts. As domains continue to get scooped up by entrepreneurs around the globe, there are far fewer available domains to choose from…


The Power of E-Newsletters article thumbnail

April 2017 | By: Terry Fine

The Power of E-Newsletters

The world of digital marketing is vast and ever changing. If you only have the resources for one type of effort, let me suggest an email newsletter. Email is the most effective marketing channel and an e-newsletter is a good place to start for a number of reasons….


Saving an At-Risk Client article thumbnail

March 2017 | By: Terry Fine

Saving an At-Risk Client

We know from various industry studies that, on average, dentists use more than three laboratories. That means your customers are also using your competitors. Are you making sure you’ll win them back? While marketing can help you identify new clients and generate new business…


Beyond Word of Mouth article thumbnail

January 2017 | By: Terry Fine

Beyond Word of Mouth

Word of mouth marketing is one of the most effective ways to build new business. But it is not the only way and it certainly does not work on its own…


Beyond the Click article thumbnail

September 2016 | By: Terry Fine

Beyond the Click

If you’ve done any online marketing, you have undoubtedly paid attention to your ads’ click rates. And why not? The internet’s interactivity and tracking capabilities made monitoring click rates…


Private-Label Branding: Is It Right for You? article thumbnail

July 2016 | By: Terry Fine

Private-Label Branding: Is It Right for You?

If you still think house labels are limited to the world of supermarkets’ store-brand condiments and department stores’ budget clothing lines, you haven’t been paying very close attention to the dental industry…